I'm not gonna lie, it bothers me when someone comes into the shop and asks me to put together a skateboard that they bought online. I take it personally.
"Why did this person choose to go Amazon.com instead of coming to their local skateshop?"
I ask even though I know the answer. It's a combination of a few things. Price, availability, and in today's case, they didn't know we were here until someone pointed them our way to help assemble the board. I ended up having a great conversation about old school decks while setting up the board. And I think they'll come back and shop with us if they need anything in the future.
But still lingering in the back of my head is the question, "Why didn't they Google skate shops in their town and come here first?"
The convenience of the internet has made increasingly difficult for small brick and mortar shops to survive. While I do some shopping online I try and make it a point to support local stores, even if it costs me a little more because I know the struggle firsthand.
I'm not sure how many people know, but for a short time I had the honor of owning Square One Skate Shop, an amazing little core shop in Jax Beach that was started by my friends Albert Emma and Edwin Consunji. When I was forced to shut the doors, I always got the inevitable question, "Why did you close? That was my favorite shop." The answer that ran through my head was that a lot of people that said it was their favorite didn't actually buy things from me and I couldn't keep up. Please understand that so many people supported Square One and I am eternally grateful for the experience and the friends I made because of it.
I could rant all day about supporting local, but I won't. What I will say is that if we don't have something you want, we will do whatever we can to get it for you. And if we can't, we urge you to check our competitors in town before heading to the Internet. Go to Sunrise, go to Aqua East, go to St. Nick, go to Kona. Hell, if you want, we'll call them for you to see if they have what you need